Fairview
Capital
Fairview Capital is a leading private equity and venture capital firm founded three decades ago by visionaries Laurence C. Morse, Ph.D., and JoAnn Price. Fairview is one of the largest minority-owned investment management firms in the United States, with more than $10 billion under management since its inception. The firm invests on behalf of institutional investors, including the world's leading foundations, endowments, and public and private pension plans. Headquartered in West Hartford, CT, and with a presence in San Francisco, CA, Fairview Capital is recognized for its entrepreneurial spirit, diverse leadership team, unmatched data insights, and inclusive investment approach.
Our Opportunity
Fairview Capital has distinguished itself as a beacon of innovation and diversity in the competitive landscape. On the cusp of its 30th anniversary, Fairview Capital sought the expertise of CJC Insights to create a media relations and external communications strategy to complement a new brand identity.
We partnered to share their brand and narrative in media, underscoring the firm's dedication to excellence, diversity, entrepreneurship, and industry leadership. We wanted to be bold, top of mind, and amplify Fairview's brand in a powerful way that aligned with the firm's culture and ethos.
"Working with Chanel and the team at CJC Insights has been an invaluable experience for Fairview. The team’s expertise in venture capital and private equity, especially during critical moments, has been vital."
- JoAnn Price, Co-Founder and Managing Partner, Fairview Capital
Our Approach
Our approach is distinctive and strategic, roooted in collaboration. CJC Insights embarked on a strategic partnership to enchance Fairview Capital's brand identity with Carr & Company. This involved a comprehensive brand refresh and redesign, including the launch of a new website, logo, photography, and more with agency partners.
Our team worked closely with the Fairview team to implement a communication strategy that elevates Fairview's market presence and brand story through compelling messaging, milestone announcements, strategic partnerships, and leveraging Fairview's proprietary research and insights for thought leadership.
We managed all media relations efforts for the firm. We reimagined ways to publish and share research reports and curated immersive experiences to engage industry stakeholders and press.
"Chanel's deep understanding of the ecosystem, coupled with her exceptional media relationships, helped expand and hone Fairview's messaging. Together, we've not only elevated our brand but also further championed diverse managers, founders and missions. We're proud to have collaborated with CJC Insights and look forward to continued success together."
- Aakar Vachhani, Managing Partner, Fairview Capital
Our Results
CJC Insights helped to significantly amplify and elevate Fairview Capital’s media footprint and industry visibility. We harnessed Fairview's major firm announcements and new partnerships, synergizing them with insights from their industry-leading research. This fusion created thought leadership moments that resonated across the market, netting billions of media impressions.
Communications Strategy: Fairview’s Annual Market Review of Woman and Minority-Owned Firms gained extensive coverage with announcements in renowned publications like Fortune, Bloomberg TV, WSJ, Black Enterprise, and more, further establishing Fairview as a trusted authority in the private markets.
PR & Media Relations: In 2022, we assisted in announcing a groundbreaking $400 million investment from Steve and Connie Ballmer alongside three other prominent firms. This underscored Fairview's excellence in executing fund-of-funds strategies and delivering outstanding investment returns. The partnership announcement with Ballmer Group garnered widespread attention from top media outlets including The Today Show, Fortune, The Wall Street Journal, CNBC, and others.
We supported the announcement that America’s largest mutual life insurer, New York Life, acquired a minority ownership stake in Fairview.
Strategic Introductions: We connected the team with industry movers and journalists. We curated an evening of connection with reporters and editors from the Wall Street Journal, Pensions and Investments, Bloomberg, Forbes, Barron’s, and more.